Philosophy

What drives us?

Philosophy

Why are we doing what we do?

curiosity

What drives people to what they do? Why do people go mountaineering? Why are we flying into space? It is the curiosity, the urge to cross borders. And that is what drives us too. We are big children who want to understand the world. Because many things we still can not understand today:

How can one develop a material that permeates global goods structure without worrying about disposal? Plastic has a high recycling potential.

Why do you prefer a solution that obviously is not the most promising? The combustion engine has overpowered the electric motor long ago. Although it has a much more complicated supply chain.

Holistic Design

We want to change that. We consider things holistically and not isolated. That is why we have developed our holistic design approach. Because every decision has consequences and you have to be aware of that already in the development phase. Business Models, Distribution Channels, Life Cycle and Effects. All these facets that are not directly available at launch. We want to consider all these facets.

Philosophy
Interaction

Technical products are no longer just things you buy in the store. We interact with them, provide information about us and our behavior. Products have an influence on society and vice versa.

Smartphones for example are incredibly handy. You can retrieve the knowledge of the world at any time in (almost) any place. At the same time, you also reveal a lot about your life. The distraction factor is also a product feature. How many accidents have happened through smartphones? This aspect was probably not considered in the FMEA (possibility of error and influence analysis). You have to think “outside the box”.

Perspektive change

Through our interdisciplinary exchange, one remains alert. The expert is often too close to the problem, too deep in the topic. Other thought patterns have different opinions on problems. Another perspective. And to be able to make this change of perspective is important. Not only in personality development, but also in product development.

Values
Responsibility

We, who help entrepreneurs realize their product ideas, have a responsibility to steer them in the right direction. Away from unconditional profit maximization. Away from unscrupulous exploitation. Therefore, we have defined the following values ​​for us:

repairability

Easy assembly and disassembly of the products.

reusability

Use of reuseable materials.

Local

reduce transport, produce smart

compensation

Offer possibilities to compensate.

fairness

Fair share for everyone involved.

self reflection

Constant critical questioning.

Philosophy
Passion

Of course, we also have a lot of fun in our work. We are nerds and hobbyists, creative sand entrepreneurs. Our intrinsic motivation is high. We stand by what we do because we love it. We love the technology that is in the products. We love it when our works feel good. We are proud when they look good.

Challenges

We are challenged by meeting all the requirements of a product. Product design is a wide field, sometimes very free and conceptual, sometimes very severe and dust-dry. It’s the variety that keeps us going.