Industrialdesign

Why do i need Industrialdesign?

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Industrialdesign

Human-Machine-Interaction

Communication

There is more than one reason to have your product reworked or completely designed by an industrial designer. One of them is the communication with the customer. Each user communicates, without knowing it, with his possessions. For example, when I use my microwave, I use the interface (usually buttons, less often touchscreen) to give commands to the device about what I want it to do. Conversely, the microwave tries to tell me what it thinks about that with sounds and announcements. If the user and the device speak different languages, they will not understand each other. This can lead to frustration. A well-designed interface helps with human-machine communication.

Ergonomics

Another aspect of communication is ergonomics. For example, if a grip on a drill lies in the hand poorly, the user quickly gets calluses. The work performance is impaired. Or if the smartphone is so big that areas of the display can`t be reached with the thumb anymore. Both are also cases of human interaction with machines. Who uses something  is communicating. In terms of ergonomics it`s just much more subtle and not directly perceived as communication. Moreover, the shape of a product isn’t as easy recognized as user interface. The positioning of buttons and switches should not be left to chance. Ergonomic design has the task to make devices for specific user groups operable, or in other cases inoperable (e.g. parental control).

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Industrialdesign

Usergroups

Styling

If you want to set yourself apart from the competition, you should address the emotions of the customer. Unfortunately, there are also counterproductive developments. The car, for example, is so over-emotionalized it ignited wild quarrels about the right brand, or the denial of new, more fundamental mobility solutions. Especially in the case of smartphones, which look very similar in appearance, clever marketing and advertising campaigns create an emotional bond with the potential customer. A nice side effect: Confident customers spread their “beliefs“. So a company like Apple gets away with selling their technology highly overpriced.

Market specification

If you want to successfully distribute a product, you must design it specifically for your (niche) market and the corresponding target group. People have different interests and personalities. Of course, there are certain intersections and there are recognizable groups. In addition, it is still very difficult to individualize a mass product to the extent that each person is personally addressed. This is where industrial design comes into play. Through an appropriate product design, people can be targeted. People who travel a lot in nature probably prefer sturdy products and they should look that way. Through design, feel and materiality, this message can be easily transported.

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Industrialdesign

Material and Usage

Sustainability

If you are at least a little concerned with our global issues, you will come across human-made climate change. This is for a big part indirectly stimulated by a common misconception: We are using an extremely long lasting material for extremely short-lived products. The plastic itself is hardly to blame. It’s the companies and also the politics, whom are using this really great material without establishing a functioning recycling management system. There were attempts to master the chaos, gradually. Deposit systems, biodegradable alternatives and the like. With industrial design, methodical analysis can help you find a more suitable material selection in advance, align the manufacturing process accordingly, and thus save costs and resources.

Function

Anyone who develops a technical product, can not help, but make a functional concept. The user must be able to intuitively know what the device is doing, which areas have a function, and what function that is. Also the function itself can be resolved in different ways. Levers, sliders and other switches can be deliberately emphasized, the user’s eye can be guided by design features. Even constructive subtleties such as pairs of fittings or loose guidings, contribute to the user experience. The weight of a product must match the expectation. Quality is subjective and tangible. The product design itself can be understood as a partial function of a product. Because human love aesthetics. With a nice product, you can reach customers rather than an ugly one.

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Industrialdesign

Summary

Product design is not just a spice up of a boring product. It is more of an accompanying process designed to steer product development in the right direction. Because far beyond the market launch, there are interactions between technical products, the environment and people. Only if you are aware of it, you can take action at an early stage to minimize negative consequences. As a designer you should not be put off by these challenges, but should meet them with curiosity and passion. If you let yourself be inspired by the problems, you can create innovations in the long term.

Communication

User and Product must talk the same language

Ergonomics

The product must be adapted to the human.

Styling

The product should create positive emotions

Market specification

The Targetgroup must be adressed.

Sustainability

Materials should be selected wisely

Function

The functions must be intuitively recognizable

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