I am a freelance industrial designer
I think great productdesign is more than just a beautifull shell. it’s taking place during the whole development process. Human centric design is the key do successfull products.
portfolio |
THINK
Research
In the beginning, there is your idea. But there is still a whole world out there. Through market and competitor analysis together we will discover what exactly is going on and how we can place your product the best possible way. In addition, we will define your target group precisely in order to tailor everything to it. With personas and user journeys we will document everything so you can understand all decisions.
CREATE
Development
Then we will create something wonderful. Yes, we will talk a lot! And we will draw, model and refine. Also, we will go around in circles, probably not just once. We will build something and probably destroy it again. But in the end it will be good. Product development is a dynamic process that goes in iterations, following a cascading process.
SELL
Visualisation
Let’s jump forward a few steps: we are at the finish line and everyone is happy. After all this chaos, we’ll talk about the final product. I can generate digital images and animations for you for a multi-media presentation, so the rest of the world can see how great your product turned out. Based on the CAD data, I can create photorealistic renderings. I am also happy to create technical illustrations for maintenance- or user manuals.
How i work
Design Thinking
Human Centered Design
Humans are at the center of every product design. Because the characteristics of the products must be in harmony with the human being itself. I develop products for you that follow these principles:
Simple exterior, custom design language, ease of use, high recognition value.
Also from a business point of view it is advisable to put the human being in the center of product development. Only those who serve the needs of their customers to their best satisfaction can survive on the market in the long run.
good product design
Good product design can provide the decisive competitive advantage when a customer has to choose between two supposedly identical products.
This is because customers not only buy a product, but also the image of a brand. The purchase decision is influenced by emotions.
Methodology
A product designer follows a clear development methodology similar to that of an engineer. The creative process at the beginning may seem very disorganized and chaotic, but it is essential in order to get out of habits and to find innovative solutions.
The design process already filters the ideas. The sketches are used for better communication , they are no objects of art, as some designers portray in social media. This is because kinematics and the like can be explained much better through sketches. Very elaborate design sketches should already provide a first feeling for the final product and support the decision-making process of the project managers.
CAD
With the help of computer-aided design, the designs can then be further developed. You will see that not all ideas can work as they were intended. The devil is in the details. CAD significantly supports the development process and facilitates collaboration with manufacturing.
Cooperation
The various departments involved in product development do not usually work together very well. Marketing likes to make big promises that their colleagues in design don’t think much of. The engineers would rather work in peace and solve the task perfectly.
The industrial designer can mediate well here because he usually has an understanding of both points of view. Depending on the complexity of the project, other departments or sub-departments may be involved. If necessary, there may even be an internal design department.
Understanding
A good product can only be created if all parties involved work together and show consideration. People in big companies tend to develop for their alike, but sometimes the defined target group differs from the characteristics of the developers. It is not easy to take a step back here and develop for other preferences.
Even in these cases, an experienced industrial designer can help out. The creation of personas and profiles supports goal-oriented work.
Advantages
Good product design facilitates the handling of the device. The way to operate is recognized intuitively. It appeals to subconscious emotions of customers and thus influences the purchase decision.
Products become unique and stand out better from the competition.
In addition, safety can be increased, for example, by making the product age-appropriate.
Product design can make an outdated product contemporary again and renew the product life cycle.
Industrial design can even turn an ordinary product into a status symbol.
More Advantages
But also the environmental compatibility can be improved by adapting the process and the materials.
Product design enables adaptation to new target groups and markets. As an entrepreneur you can diversify more easily.
It ensures a sustainable customer relationship and transports the corporate identity and image.
Good product designers
Product designers are like sponges. They soak up everything and are always curious.
Good designers are intrinsically motivated and become the end customer, so to speak, during the collaboration. This allows the industrial designer to better empathize with the target group.
Technical know-how and good spatial imagination are mandatory.
Dynamic & Up-to-Date
It is only through a good education that the industrial designer learns the tools of the trade for product development.
Ideally, the designer will have experience in the types of manufacturing technology and rapid prototyping.
Fast learning and good absorption skills enable them to quickly familiarize themselves with new tasks and problems.
Industrial designers must always be on the cutting edge.
I workwith values.
I believe every company should stand by its social responsibility. For this reason, I have defined a few core values according to which I would like to carry out the product design. Also, I would like to transport these values with the products of my customers.
I am particularly concerned with keeping consumer goods as easily repairable as possible, using materials and processes that are as environmentally friendly as possible, and thus counteracting the growing global problems.
industrial design
design phase
I recommend three drafts in the beginning. This way you get a good selection of options that we can adjust together in a loop to be more in line with your ideas. Also, you won’t be overloaded with options and won’t get confused.
product development
concept phase
Based on the design, we work on the actual product together. This is not just about styling. I will model the outer skin of the housing and divide it into components. We puzzle together the inner workings into a well-functioning package and take assembly processes into account. Product design encompasses the entire product architecture.
3d modelling
detailing phase
With the CAD data set from the previous concept phase, everything is adapted for production in order to be ready for the optimum production process. This is always different depending on the production volume. You also have the possibility to stop after each project phase or to turn more loops. If you need only partial phases from me, that is also no problem.
human centric design
customer centric design
consumer goods
Consumer goods are all products that end up directly with the consumer or end customer. To ensure that the user also enjoys his purchase and remains loyal to a brand in the long term, industrial designers are challenged with designing the products accordingly.
Good product design can provide the decisive competitive advantage when a customer has to choose between two supposedly identical products. This is because customers not only buy a product, but also the image of a brand. The decision to buy is influenced by emotions.
- As with fashion, the products that are in fashion are subject to so-called trends.
- Customers must be able to identify with the product
- Product designers take care of these concerns
capital goods
Capital goods are technical equipment and large-scale plants. These are used by companies to produce consumer goods.
This field is still relatively young, as not much emphasis has been placed on it in the B2B sector so far. Nevertheless, machine design can have a far-reaching impact on productivity and employee motivation.
The people who operate the machines are happy about modern hardware, which leads to more identification with the employer and ultimately to more self-motivation.
User-friendliness is also a major issue here. If the production machines are easy and intuitive to operate, training time is saved on the one hand and the fail rate due to operating errors can also be reduced. This in turn leads to major cost savings for the companies using them.
For manufacturers of capital goods, it makes sense to spend a little more money on successful product design and interface design during product development.